This Privacy Policy explains how IntentRO LLC ("IntentRO," "we," "us," or "our") collects, uses, discloses, and protects personal information through our websites, technology, products, and services.
1. Scope
This Policy applies to information we process through intentro.com, our lead-generation and performance-marketing services, partner integrations, and related business operations. It does not govern third-party websites, lenders, publishers, or service providers that maintain their own privacy policies.
2. Information We Collect
Information you provide
- Contact details, such as name, email address, telephone number, and mailing address.
- Information submitted through forms, inquiries, applications, or communications.
- Financial-product preferences, requested loan amounts, income ranges, employment information, and other eligibility-related details supplied in connection with a request.
- Business contact, account, integration, and billing information from our partners.
Information collected automatically
- IP address, device identifiers, browser type, operating system, referring URLs, pages viewed, timestamps, and interaction data.
- Approximate location inferred from an IP address.
- Cookies, pixels, tags, server logs, and similar technologies used for security, analytics, attribution, and advertising.
Information from other sources
We may receive information from publishers, advertising partners, data providers, service providers, financial-service providers, and other business partners, subject to applicable law and contractual requirements.
3. How We Use Information
- To operate, provide, maintain, and improve our services.
- To evaluate, verify, enrich, route, and deliver consumer inquiries to participating partners based on stated interests and partner criteria.
- To respond to requests and communicate about products, services, and business relationships.
- To measure performance, attribute conversions, prevent duplicate submissions, and improve lead quality.
- To detect fraud, abuse, security incidents, and violations of our terms.
- To comply with law, enforce agreements, and establish or defend legal claims.
- For other purposes disclosed when information is collected or with consent.
4. How We Disclose Information
We may disclose personal information to:
- Participating partners. Lenders, financial-service providers, marketplaces, brokers, publishers, and other partners that may evaluate or respond to a consumer request.
- Service providers. Vendors supporting hosting, analytics, communications, fraud prevention, data processing, compliance, and business operations.
- Business counterparties. Parties involved in a merger, financing, acquisition, reorganization, bankruptcy, or sale of assets.
- Authorities and other parties. When reasonably necessary to comply with law, legal process, or valid government requests; protect rights and safety; or investigate fraud and security issues.
- Other parties at your direction. Where you request, authorize, or consent to disclosure.
Depending on the context and applicable law, certain disclosures for targeted advertising, analytics, or lead matching may be considered a "sale," "sharing," or targeted advertising.
5. Cookies and Advertising Technologies
We and our partners may use cookies and similar technologies to remember preferences, measure traffic, attribute advertising, prevent fraud, and deliver or evaluate advertising. Browser controls may allow you to block or delete cookies, although some services may not function correctly afterward.
6. Your Privacy Choices and Rights
For All Users
- Cookie Management: You can adjust your browser settings to block, delete, or manage cookies. Some services may not function correctly if cookies are disabled.
- Marketing Communications: You can opt out of receiving marketing emails from us at any time by using the unsubscribe link in an email.
Depending on where you live, you may also have rights to access or obtain a copy of your personal information; request correction or deletion; opt out of certain sales, sharing, targeted advertising, or profiling; limit certain uses of sensitive personal information; or appeal a denied request, subject to applicable law.
California Residents (CCPA & CPRA)
Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents have the following rights, subject to applicable exceptions:
- Know: Request information about the personal information we collect about you, including categories and specific pieces, sources, purposes, and categories of recipients, as well as information about our sale, sharing, and disclosure practices.
- Request Deletion: Ask us to delete your personal information, subject to legal exceptions.
- Opt Out: Direct us not to sell your personal information or share it for cross-context behavioral advertising.
- Correct: Request correction of inaccurate personal information we hold about you.
- Limit: Limit the use and disclosure of sensitive personal information where it is used beyond purposes permitted by the CCPA.
- Non-Discrimination: Exercise your privacy rights without unlawful discrimination, including in service quality or pricing.
How to Submit a Request
To exercise your privacy rights, email legal@intentro.com. Please identify the right you wish to exercise and provide enough information for us to locate your records. You may also use an authorized agent where permitted by law.
We may need to verify your identity before processing a request to know, delete, or correct your personal information. Opt-out requests do not require identity verification, although we may need information to identify the records covered by your request.
7. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including providing services, maintaining business and legal records, resolving disputes, preventing fraud, and meeting legal obligations. Retention periods vary according to the information, context, and applicable requirements.
8. Security
We use administrative, technical, and physical safeguards designed to protect personal information. No system or transmission method is completely secure, and we cannot guarantee absolute security.
9. Children
Our services are not directed to children under 18, and we do not knowingly collect personal information from children. If you believe a child has provided information to us, contact us so we can investigate and take appropriate action.
10. Third-Party Services
Our services may link to or interact with third-party services. Their privacy practices are governed by their own policies. We encourage you to review the privacy notice of any partner or provider before supplying information.
11. U.S. Operations
IntentRO operates in the United States. If information is submitted from another jurisdiction, it may be processed in the United States, where data-protection laws may differ.
12. Changes to This Policy
We may update this Policy periodically. We will post the revised Policy and update its effective date. Material changes may be communicated through additional notice where required.
13. Contact Us
For privacy questions or requests, contact IntentRO LLC at legal@intentro.com.